HP Vital Matte GR

Versatile promotional monomeric adhesive vinyl with gray, removable adhesive


See outstanding image quality with this versatile vinyl

Achieve vibrant print quality
Create high-impact removable signage with sharp, vibrant print quality while enjoying excellent value. The gray removable adhesive is opaque for maximum coverage.

Differentiate with environmental certifications
Offer a vinyl that complies with high health and safety standards. HP Vital Matte GR is flame-resistant1 and REACH compliant2—a regulation of the European Union adopted to improve the protection of human health and the environment.

Save time with a reliable, total HP solution
Original HP printing materials, Original HP inks, and HP large format printers are designed to work together as a system to provide reliable, consistent, quality results that help save time. Prints produced with HP Latex Inks also provide a better approach with end-to-end environmental sustainability.3

Target customersApplicationsBenefits
Print service providersIndoor and outdoor signageExcellent value and performance in a removable, monomeric calendered adhesive vinyl
Point-of-sale, retail displaysOutstanding print performance
Indoor and outdoor advertisingFlame-resistant material1
Window graphicsPrint with ease using the complete HP solution—media, inks, profiles, printer
Exhibit and event displaysProvides reassurance with REACH compliance2
Compatible with Original HP Latex Inks; also solvent, low-solvent, and UV-curable inks

Technical Specifications

Ink technologyCompatible with Original HP Latex Inks; also solvent, low-solvent, and UV-curable inks
Thickness (base vinyl)99 microns/3.9 mil per ISO 20534 Test Method
Base vinylCalendered monomeric
Liner135 g/m², silicone paper
AdhesiveGrey, removable pressure-sensitive adhesive (clean removal up to 3 months)
Opacity95% per TAPPI T-425 Test Method
FinishMatte, less than 10 gloss units at 60˚ reflection
Water resistanceWater-resistant with HP 871 and 831 Latex Inks3
Minimum application temperature10 to 35˚C (50 to 95˚F) on clean, dry surfaces
Service temperature-30 to 80˚C (-22 to 176˚F)
Operating temperature15 to 35˚C (59 to 95˚F)
Operating humidity40 to 60% RH
LaminationCold lamination; recommend using HP Matte or Gloss Polymeric or Monomeric Overlaminates
Shelf life1 year, unopened in original packaging
Storage temperature21 to 24˚C (69 to 75˚F)
Storage humidity50% RH
Flame resistanceB1 approved fire certification
EnvironmentalREACH compliant2
Country of originProduct of Germany

Ordering Information

Product NumberRoll SizesUPCRegion
4WM52A1050 mm x 50 m (41.3 in x 164 ft)848412025620Europe, Middle East, and Africa
4WM53A1372 mm x 50 m (54 in x 164 ft)848412024357Europe, Middle East, and Africa
4WM55A1524 mm x 50 m (60 in x 164 ft)848412024371Europe, Middle East, and Africa

Warranty Statement

HP large format printing materials are free from defects in materials and workmanship. For warranty statement, please see HPLFMedia.com/go/mediawarranties. To obtain warranty service, please contact Brand Management Group customer support at HPLFMedia.com/hp/en/contactus.




1 B1 approved fire certification.
2 As of the date of this document, this product does not contain any of the chemicals on the EU’s Candidate List for Authorization (otherwise known as Substances of Very High Concern) in concentrations exceeding 0.1%. To determine the status of SVHC in HP products, see the HP REACH Article 33 Declaration published at HP Printing Products and Consumable Supplies.
3 Based on a comparison of HP Latex Ink technology to competitors with leading market share as of December, 2013 and analysis of published MSDS/SDSs and/or internal evaluation. Performance of specific attributes may vary by competitor and ink technology/formulation.


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