New HP Premium Poster Paper optimized for third-generation HP Latex Inks

HP introduces a new premium poster paper designed specifically for HP Latex 3000 and HP Latex 300 series printers and optimized for third-generation HP Latex Inks. This paper produces a wide color gamut, vibrant colors, and crisp text and graphics.

Sarasota, FL., October 22, 2015 — The new HP Premium Poster Paper was engineered to eliminate heater marks, head strikes, and inaccurate color. Fully compatible with all HP Latex Inks, as well as some eco-solvent and UV-curable inks, this next-generation paper is suitable for indoor and outdoor applications1 such as photorealistic posters and presentations, POP and retail displays, signage, and bus shelters. With an opacity of greater than 99%2, HP Premium Poster Paper produces a wide color gamut, high-contrast blacks, and bright whites.

“This new premium poster paper delivers on our promise to provide versatile, reliable, and environmentally conscious media for our customers, while upholding HP’s commitment to providing high-quality output,” said Sean McGettigan, Marketing Manager, HP Large Format Media. “Engineered for use with HP Latex printers and HP Latex Inks, HP Premium Poster Paper provides extreme sharpness and depth for photorealistic applications.”

Realizing print quality and costs are the most important considerations when it comes to paper choice, this cost-effective material was designed with these factors in mind. More economical than traditional resin-coated photo papers, this indoor/outdoor poster paper is easy to handle, easy to install, and high quality.

HP Premium Poster Paper is recyclable3 and FSC®-certified4, satisfying an ever-growing market of environmentally conscious consumers. This 200 g/m2/9 mil paper is available in standard roll sizes with custom sizes possible (including jumbo rolls).

About Brand Management Group
BMG supports its worldwide dealer network with distribution at key geographical points, personal and prompt service, and unmatched product and technical support. Each member of the Brand Management Group team has extensive experience selling and supporting OEM inkjet media and supplies, and has a wealth of knowledge and technical expertise in the global wide-format printing market. To learn more about BMG, go to

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments, and society. With the broadest technology portfolio spanning printing, personal systems, software, services, and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at

© 2015 HP Development Company, L.P. © 2015 Brand Management Group. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP and BMG shall not be liable for technical or editorial errors or omissions contained herein.

HP is a registered trademark of HP Development Company, L.P. and is used by Brand Management Group on license from HP Development Company, L.P.

Editorial contact

Rhian Arvidson, BMG
+1 888 893 4668
[email protected]

HP Premium Poster Paper

  1. Water resistance testing by HP Image Permanence Lab on a range of HP media and follows ISO 18935 method. For more information, see printpermanence.

  2. Per TAPPI T‑425 Test Method.

  3. Recyclable through commonly available recycling programs.

  4. BMG trademark license code FSC®-C115319, see HP trademark license code FSC®C017543, see Not all FSC®-certified products are available in all regions.