Luxury interior design market offers opportunity for digital decor

According to a Bain & Co. report, sales of luxury goods are expected to grow between 6% and 8% this year, putting the market between $231 billion to $327 billion! This trend can also be seen in the luxury interior decor market. A few years ago, luxury in interior design meant golden bathtubs and wall-to-wall marble. Not anymore. Now, the perception of luxury in decor is less about “things” and more about unique “experiences” such as spa bathrooms and movie theaters. People want uniqueness; a look that no one else has in their home. This trend is opening up a huge market for digital decor products. With HP PVC-free Wallcovering, designers can print one-of-a-kind murals and wall effects that are limited only by their imaginations.

And luxury is environmentally conscious. HP wallcoverings are PVC-free, odorless and GREENGUARD Gold certified, guaranteeing their environmental compliance and assurance. Prints produced with HP Latex inks enable healthier and more sustainable printing.

Luxury today is less affected by trends—luxury consumers now want customization, from lampshades to textiles to wall treatments. Designers dedicated to providing customized, professional interior design services need new, high-quality products to succeed in today’s luxury market. Visit our Decor Solutions Page for custom products that fit the demand from luxury consumers.

• HP PVC-free Wall Paper
• HP PVC-free Durable Suede Paper
• HP PVC-free Durable Smooth Paper
• HP Light Fabric
• HP Premium Satin Canvas
• HP Durable Backlit Fabric
• HP Recycled Satin Canvas (Winner of SGIA Product of the Year Award)

To learn more, or to order, contact your HP Large Format Media Specialist at 888-893-4668, or email [email protected].

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