HP Was Front-and-Center at 2015 SGIA Expo

For any of the nearly 24,000 visitors to the 2015 SGIA Expo at the Georgia World Congress Center in Atlanta, HP was the welcoming booth as registrants entered the tradeshow floor. With great booth placement and an energetic team, HP's Large Format Print Media was a must-see stop, showcasing some of the hottest products in our portfolio.


Throughout the show, we noticed some emerging trends, such as the vast and versatile use of digital printable fabrics (see HP Light Fabric, for instance) and the interest in HP's Latex and PageWide printing technologies. In fact, the HP Latex 370 was named an SGIA 2015 Product of the Year winner in the roll-to-roll solvent/latex under 80-inches category.

But perhaps one of the most talked about topics was the unexpected and excellent turn out for the East Coast show, which is usually less popular than the SGIA West Coast show, hosted in Las Vegas.

"It was a very pleasant surprise to see a packed show floor and lots of exhibitors," says Brand Management Group's Jason Metnick. "HP came through with a front-and-center booth for Large Format Print Material, and we couldn't help but be noticed."


Our team of professionals fielded questions and enjoyed seeing new and familiar faces over the three-day tradeshow in early November. According to CJ Forker, sales representative at Brand Management Group, booth visitors were eager to learn more about HP Latex printing as well as fabrics and wallcoverings. "A lot of users are curious about what applications they can do on Latex and how well they perform," Forker says.

We look forward to seeing everyone at the 2016 SGIA Expo in Las Vegas!