HP Showcases Soft Signage and Décor Printing Applications at SGIA

The SGIA Expo 2017 in New Orleans was a big success for HP large format print media. New technology was the prevailing theme of the show and the HP Booth was no different. Visitors got a glimpse of the new HP Durable Backlit Fabric, a recyclable, lightweight fabric that produces high-impact, backlit soft signage that provide attractive new market opportunities.

In addition, visitors were impressed with several live demonstrations showing the strength and versatility of the award-winning HP PVC-free Durable Suede Wall Paper — a one-of-a-kind, eco-friendly paper with a soft, textured feel of suede that adds a sense of luxury and warmth to an interior space.

There were also demonstrations of the HP Latex Print and Cut Solution printing on HP Premium Removable Gloss Adhesive Vinyl. HP Latex Print and Cut is an affordable, dual-device solution that doubles the production speed, saves time and space, and prints and cuts graphics.

HP’s innovative booths at SGIA Expo 2017 this year provided resellers with new digital printing possibilities and solutions for the budding interior décor market, retail market and more.

Changelog