Heimtextil 2017—a big success for HP Large Format Media!

HP’s booth at Heimtextil in Frankfurt am Main, Germany, was a showstopper. Heimtextil International Trade Fair is one of the most important trade fairs for the interior design industry. Visitors to the HP booth were amazed and intrigued by HP’s Latex printed lounges. Created by designers Robin Sprong and Jon Sherman (Flavor Paper), with the theme “New York meets Cape Town,” the lounge areas were fully printed with HP Latex Technology using the new HP PVC-free Durable Suede Wall Paper and HP PVC-free Wall Paper. Visitors were impressed with the live demonstrations showing the strength and washablity of the wallcoverings.

Both lounges were beautifully defined by high-impact, custom graphics. The HP PVC-free Durable Suede Wall Paper is a one-of-a-kind paper with a soft, textured feel of suede adding a sense of luxury and warmth to the space. It is suitable for sensitive environments subject to wear and tear with multiple environmental certifications. Both papers install easily. This innovative booth provided resellers with new digital printing possibilities and solutions for the interior décor market.

See a behind-the scenes look into the making of HP’s booth at here and insights from attendees after the show here.