Always an innovator, Parallax Digital sees the future is soft signage


Parallax Digital is a versatile, full-service digital print production company that offers solutions for indoor and outdoor signage. The company provides large and grand format printing expertise in the latest digital production technologies. On the cutting-edge in the printing industry, Parallax sees textile replacing polyester for LED backlit solutions and is taking advantage of this profitable new market opportunity by offering HP Durable Backlit Fabric.

“Our customers are realizing the benefits of soft signage from shipping to installation,” says Lee Clevenger, Vice President of Operations at Parallax Digital. “There’s nothing quite like fabric. People like the soft, seamless look as compared to the old rigid panels where installation and seams have always been a burden—with HP Durable Backlit Fabric we just print, roll, and ship, and our customers can easily install themselves. The process is fast compared to the multiple steps of traditional dye-sub printing and we like the fact that we can print unattended long runs.”

Consider the increased profit potential with this durable, recyclable, REACH compliant and flame-resistant material that prints sharp, fine detail with latex ink. Tell your customers about this new innovative backlit textile material that produces high-impact graphics with a wide range of colors. For more information, a free sample, or to order, call us at 888-893-4668, or email [email protected].

Watch the video HERE.

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