{"_id":"5c59a8f700ba390038994d13","project":"551f01538503071700b3b7f9","initVersion":{"_id":"551f01548503071700b3b7fc","version":"1.0"},"user":{"_id":"5550ff60359f410d000355f6","username":"","name":"Rhian Arvidson"},"__v":0,"metadata":{"title":"","description":"","image":[]},"createdAt":"2019-02-05T15:17:11.749Z","changelog":[],"body":"[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/d086811-Pop-Up-Shops-Image.jpg\",\n        \"Pop-Up-Shops-Image.jpg\",\n        600,\n        329,\n        \"#202122\"\n      ]\n    }\n  ]\n}\n[/block]\nOnce thought to be a venue for cash-strapped start-ups and starving artists, “pop-up shops” are becoming an accepted retail phenomenon. Pop-ups are an effective means of generating buzz, building brand awareness, testing new products and driving excitement and sales for established retailers and entrepreneurs alike. **There is an enormous opportunity for print in this new retail scene!**\n \nThe trend to open temporary retail spaces in carts, abandoned storefronts, bars, and sidewalks, and has now spread worldwide and is an estimated $50-billion industry. Gap transformed a school bus with a 60’s-themed clothing line using the bus as a traveling store, and Kanye West opened his Life of Pablo merch pop-ups around the world making an astounding $1 million in two days.\n\nPop-ups require novel ways to transform temporary spaces into attention-getting retail stores creating a huge, ever-changing need for indoor and outdoor retail signage. HP offers a multitude of print media to create retail applications for aqueous ink technologies to help print service providers meet the challenges of this new retail customer.\n\n•\t**[HP Everyday Matte Polypropylene](https://hp.globalbmg.com/en/hp-everyday-matte-polypropylene-2-pack-24x100)** – a recyclable polypropylene that provides vivid POP signage and event displays.\n•\t**[HP Opaque Scrim](https://hp.globalbmg.com/en/hp-opaque-scrim-24x50-2)** – a premium scrim banner that is water- and tear-resistant to withstand harsh weather conditions.\n•\t**[HP Universal Adhesive Vinyl](https://hp.globalbmg.com/en/hp-universal-adhesive-vinyl-2-pack-36x66)** – a permanent, pressure-sensitive adhesive for eye-catching indoor and outdoor signage.\n•\t**[HP Universal Heavyweight Coated Paper](https://hp.globalbmg.com/en/hp-universal-heavyweight-coated-paper-24x100-3)** – a recyclable,* FSC®-certified*, heavyweight coated paper for posters and other retail displays.","slug":"pop-up-shops-new-opportunities-popping-up-for-retail-signage","title":"Pop-up shops - new opportunities popping up for retail signage"}