{"_id":"5b17ec938b7e5c0003c72b71","project":"551f01538503071700b3b7f9","initVersion":{"_id":"551f01548503071700b3b7fc","version":"1.0"},"user":{"_id":"5550ff60359f410d000355f6","username":"","name":"Rhian Arvidson"},"__v":0,"createdAt":"2018-06-06T14:15:47.020Z","changelog":[],"body":"[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/2b78a4f-HP-Tradeshow-Image-no-arrow.jpg\",\n        \"HP-Tradeshow-Image-no-arrow.jpg\",\n        600,\n        300,\n        \"#354436\"\n      ]\n    }\n  ]\n}\n[/block]\nFor many businesses, trade shows represent the single largest marketing expense and are a key component of their advertising strategy, providing a huge market opportunity for you and your customers. \n\nA few of these top trends include:\n\n**1. FABRIC SIGNAGE**—from walls to signage to backlit displays, fabric graphics create the popular “soft” sign look. These lightweight materials can also provide more economical shipping. \n**[o\tHP Light Fabric](https://hp.globalbmg.com/en/hp-light-fabric)\no\t[HP Durable Backlit Fabric](https://hp.globalbmg.com/en/products?specs=1164)**\n\n**2. GO GREEN**—green trade show displays, designed to be environmentally friendly, are one of the fastest growing trends in the trade show industry. An increasing number of consumers are concerned about the environment and look for companies with a commitment to green initiatives. HP offers several recyclable options.\n**o\t[HP Everyday Matte Polypropylene](https://hp.globalbmg.com/en/hp-everyday-matte-polypropylene-2-pack)\no\t[HP Backlit Polyester Film](https://hp.globalbmg.com/en/hp-backlit-polyester-film)**\n\n**3. BRANDED WALLS**—custom printed walls allow exhibitors to utilize wall space for branding and can create an inviting space while providing product information.\n**o\t[HP PVC-free Wall Paper](https://hp.globalbmg.com/en/hp-pvc-free-wall-paper)\no\t[HP PVC-free Durable Suede Wall Paper](https://hp.globalbmg.com/en/hp-pvc-free-durable-suede-wall-paper)**\n\n\nAccording to Statista, a statistics portal, trade shows continue to be one of the most profitable B2B media strategies, generating more than $12.5 billion in revenue last year.1  Don’t underestimate this huge market opportunity for the large format print industry and to learn more about HP’s Sign and Display Portfolio **[HERE](https://hp.globalbmg.com/en/sign-display)**.\n \nFor more information, a free sample, or to order, call us at 888-893-4668, or email info@hplfmedia.com.\n\nLike our content? You can download these assets, or we can help you customize the email templates and videos with your log and company contact information. Visit the HP Support Hub, located at [support@hplfmedia.com](mailto:support@hplfmedia.com).\n\n1[https://www.statista.com/topics/1498/trade-show-marketing](https://www.statista.com/topics/1498/trade-show-marketing)","slug":"3-top-trade-show-trends","title":"3 Top trade show trends"}

3 Top trade show trends


[block:image] { "images": [ { "image": [ "https://files.readme.io/2b78a4f-HP-Tradeshow-Image-no-arrow.jpg", "HP-Tradeshow-Image-no-arrow.jpg", 600, 300, "#354436" ] } ] } [/block] For many businesses, trade shows represent the single largest marketing expense and are a key component of their advertising strategy, providing a huge market opportunity for you and your customers. A few of these top trends include: **1. FABRIC SIGNAGE**—from walls to signage to backlit displays, fabric graphics create the popular “soft” sign look. These lightweight materials can also provide more economical shipping. **[o HP Light Fabric](https://hp.globalbmg.com/en/hp-light-fabric) o [HP Durable Backlit Fabric](https://hp.globalbmg.com/en/products?specs=1164)** **2. GO GREEN**—green trade show displays, designed to be environmentally friendly, are one of the fastest growing trends in the trade show industry. An increasing number of consumers are concerned about the environment and look for companies with a commitment to green initiatives. HP offers several recyclable options. **o [HP Everyday Matte Polypropylene](https://hp.globalbmg.com/en/hp-everyday-matte-polypropylene-2-pack) o [HP Backlit Polyester Film](https://hp.globalbmg.com/en/hp-backlit-polyester-film)** **3. BRANDED WALLS**—custom printed walls allow exhibitors to utilize wall space for branding and can create an inviting space while providing product information. **o [HP PVC-free Wall Paper](https://hp.globalbmg.com/en/hp-pvc-free-wall-paper) o [HP PVC-free Durable Suede Wall Paper](https://hp.globalbmg.com/en/hp-pvc-free-durable-suede-wall-paper)** According to Statista, a statistics portal, trade shows continue to be one of the most profitable B2B media strategies, generating more than $12.5 billion in revenue last year.1 Don’t underestimate this huge market opportunity for the large format print industry and to learn more about HP’s Sign and Display Portfolio **[HERE](https://hp.globalbmg.com/en/sign-display)**. For more information, a free sample, or to order, call us at 888-893-4668, or email info@hplfmedia.com. Like our content? You can download these assets, or we can help you customize the email templates and videos with your log and company contact information. Visit the HP Support Hub, located at [support@hplfmedia.com](mailto:support@hplfmedia.com). 1[https://www.statista.com/topics/1498/trade-show-marketing](https://www.statista.com/topics/1498/trade-show-marketing)